— AECideaX (@AECideaX) April 24, 2012
I decided to join in on the AECSM (Architecture, Engineering and Construction in Social Media) twitter chat today after seeing a tweet go by in my morning check-in on the twitter stream. Curious, I wanted to know more. A “twitter chat” is a place where firms, individuals, and bloggers can join in for a curated conversation about specific topics.
In this case, Amanda Walter of Walter Communications hosted a six-part question and answer session looking at how to combine online and offline media, marketing, and communications efforts within the AEC industries. By tagging each of the responses with a hashtag (in this case, #AECSM), the event can be tracked by entering the hashtag into your search bar on twitter.
By listening in–watching what others had to say, seeing who showed up, and clicking through on relevant links–and also by commenting myself, I found myself surprised by how much I learned so quickly. Here is a recap of the questions we chatted about–and some of the best responses:
Q1: How are you using offline marketing and communications to drive your online presence?
Several people chimed in about the relationship between online and offline communications. Where does one start and stop? How much are you engaging online versus offline? Is there a best-practice strategy? It turns out that the two feed into each other, as BrandConstruct said:
Q2: How is your online presence driving traffic to your offline strategies?
Q3: How can in-person events tap into social media?
Q4: In what way has social media changed your firm’s approach to PR?
Q5: What tips do you have for using social media for market research?
— Eric D. Lussier (@EricDLussier) April 24, 2012
#AECSM A5 – People are curious and want to learn; be interesting and the ideas will travel.
— landscape urbanism (@landurbanism) April 24, 2012
— Shannah Hayley (@shannahhayley) April 24, 2012
Q6: What firms are integrating social media with mrktg &/or comms strategies well?
At the end of the conversation (which lasted for about 30 minutes, although I chimed in for 15 or so), Hawkins Architecture gave some interesting information about the reach of the conversation: 24,007 people viewed the tweets related to #AECSM over the course of an hour. Perhaps a reason in and of itself to join in — beyond the chance to learn.
— Hawkins Architecture (@HawkinsArch) April 24, 2012